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MY STORY

Learn to enjoy the ride while pushing through the resistance, that's what being an athlete has taught me and I apply it to every aspect of my life.

 

An exceptional work ethic isn't taught in a boardroom; it is built on the ground. My career began during my adolescence, learning the value of hard work through a landscaping business, and by my teenage years, I was operating heavy machinery and learning mechanical repairs. This relentless drive translated into every arena of my early life, from becoming a state-contending high school athlete in multiple sports to discovering a lifelong passion for hospitality working in restaurants and service based businesses. 

While pursuing a Bachelor of Business Administration with a Management major at Florida Atlantic University, I immersed myself in the South Florida hospitality scene. I worked my way up from every role to a general manager, ultimately building a 1,000-person capacity nightclub in Orlando by the time I was in my early twenties. This operational success led to the development of JV Clubs Inc. During this time, I successfully catapulted the business from a single nightclub into a multi-location operation. I learned early on that whether you are mixing drinks, curating brand experiences, or managing a P&L statement, the core of the business is always about people, execution, and stamina.

Having mastered the fundamentals of building businesses, my focus shifted toward scaling operations and solving high-complex, high-stakes problems. I began consulting, taking on projects that required deep operational restructuring. This included standardizing and developing operations for restaurants, QSRs, bars, nightclubs, and event spaces. During this same time, I had developed an incredible skill for developing managers and office administrators into invaluable assets to their organizations. By my late twenties, I had built an exceptional framework for success in hospitality businesses and began to leverage it into different industries, including sales, finance, manufacturing, distribution, and healthcare.  

Today, I am a strategic problem solver who thrives on making sense of complex situations across various industries. In 2019, I launched Etiquette Management Group, successfully leading the company to spectacular growth by developing brand-recognized hospitality concepts throughout Manhattan and greater New York. A defining operational milestone was spearheading the revitalization of a dying, iconic global brand no one had thought possible, catapulting monthly revenues to over 1000% within a 9 month period.

 

To remain an effective operator, ongoing education is non-negotiable. I actively leverage generative AI to eliminate operational friction, optimize daily workflows, sharpen decision-making through data, and accelerate go-to-market strategies. Ultimately, I bring heart and strategic clarity to business—passionately committed to elevating both the organization's bottom line and the leadership team driving it.

EDUCATION

Florida Atlantic University, Bachelor of Business Administration

Management Major, Marketing Minor

Palm Beach College, Associates of Arts

Business Administration

CERTIFICATIONS

Johns Hopkins University, Project Management & Planning

Project management, leadership, and innovative planning to effectively lead successful projects in various industries

University of Michigan, Generative Leadership

Inspiring adaptability in an AI world

Northwestern University, High Performance Collaboration

Leadership, teamwork, and negotiation

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IBM Management Consultant​

Business analysis, business strategy, data visualization, financial analysis and modeling, generative AI, integrated management and requirements management

Salesforce Sales Operations

Lead management, opportunities management, customer success, data visualization

Google AI Professional

AI fundamentals, brainstorming & planning, research & insights, writing & communication, content creation, data analysis, app building

National Academy of Sports Medicine, Personal Trainer

Human movement science, assessments and programming, nutrition and behavior

 

Stages University, Group Instructor

Cueing strategies, inclusive modifications, motivational techniques, scope of practice, emergency response

NYC Health Academy, Food Handlers Protection

Public health and sanitation practices required to operate a food business safely in New York City

American Red Cross, First Aid/ CPR/ AED

Recognize and treat breathing and cardiac emergencies, handle sudden injuries, and use an automated external defibrillator​

NYC Fire Department, F-03 Indoor Place of Assembly Safety

Fire and life safety compliance in indoor venues like theaters, nightclubs, concert halls, and event spaces

New York State Department of State, Security & Safety

Registered through American Protection Bureau

MULTI-INTELLIGENCE PROFILE

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MEYERS BRIGGS TYPE INDICATOR

MEYERS BRIGGS TYPE INDICATOR
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FRACTIONAL FOUNDER

WILLIAM SONNETT

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